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At its best, Flo’ology is nothing special. At its worst, it is so tedious you’ll wonder if the major labels laid off everybody in quality control. A stinker escaped. The two British gals, now based stateside, rate a cameo here by Common (on “SupaStar”) and did manage to shine when they were included on the recent Earth, Wind and Fire album Illumination. This is not their debut. (That would be 2002’s Floetic.) Alternately singing and rapping about love stuff, Floetry evidently ran out of ideas midway and opted to fake it by sounding seductive. When words this vacuous are joined by phoned-in beats, it feels like that horrible moment when pillow talk turns into dissecting the relationship. Keep this away from friends who feel like the music business is one big scam.
—Doug Taylor


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Vol 24, No 34
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