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Bill Jardine’s found a lot to like 

An old school musician finds new inspiration in creating an online archive.

click to enlarge Bill Jardine is on the social media scene
  • Bill Jardine is on the social media scene

A lot has changed since Bill Jardine put his music career on hold over a decade ago---namely, the proliferation of social media as a means of self-promotion. But with over 200 new likes on his Facebook page in the last eight weeks, it looks like the Halifax musician is catching on quickly.

Jardine says he's generally a "pretty private" guy, but in a spontaneous moment last fall, he went to Summit Place in downtown Halifax and played to people passing by. "I was tired of singing by myself," he says. He didn't lay out a hat but people dropped a few coins by his guitar case anyway.

Like anyone else, Jardine says he's receptive to praise---the positive response prompted him to kick-start a new project: he's sharing his music and singing in front of people at least twice a week, "whether it's two people or 200."

Jardine's also recording a mix of old and new songs and releasing one on his Facebook page every week. Inspired by musicians like Harry Chapin and James Taylor, many of Jardine's songs are lyrical stories accompanied solely by acoustic guitar riffs.

Almost three months into the project, Jardine says it's going well and he's even thinking about extending it past the year. While he'd joined Facebook before the project began, he'd never used his page as a tool for his work. Now, he says his page is a great motivator for finishing material and getting new songs up because the feedback is instantaneous.

He still gets choked up while playing some of the songs from 25 years ago, he says. But as he's emptying suitcases of old tape recordings and reviving old tunes, it's giving him the opportunity to digitize them and create an archive of his work.

"Songs are place markers in my life---it's creating a kind of memoir," Jardine says.

But his main focus for sharing his music online is to connect with other musicians looking to collaborate. "There's something that happens when you get some really brilliant musicians together," he says, "they play better together."

And that's why Jardine is keen to keep expanding his social network.


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