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Best Bank Branch 

Royal Bank

The first rule of customer service is the customer is always right. In RBC bank speak, it’s the “client first initiative now,” which is a fancy way of saying that you, the person depositing your fistfull of dollars, gets looked after properly. With this landslide victory, Coast readers, you’ve said they’re succeeding. Branch manager Bernadette MacPherson says it’s all about knowing who your customers are. “We have a very diverse community and our client base is extremely diverse, so we’re extremely sensitive to that.” So sensitive, that at MacPherson’s Spring Garden branch, customers can be served in one of five different languages. Ole! Spring Garden & Summer, 421-8177

1st runner-up President’s Choice Financial 1-888-723-8881, www.pcfinancial.ca

2nd runner-up CIBC, 6429 Quinpool, 428-7950, www.cibc.com

(Sorry, no information is currently available for other years in this same award category.)

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