While I like the fact that a person whom I consider to be one of the last "real" journalists in Halifax wrote this editorial, I would be remiss if I did not take exception to the line which describes PR as "witholding and spinning of information"
I personally made the move from journalism to communications 27 years ago with a government department. I have never once been placed in the position of witholding information, in fact just the opposite. One of the primary "products" of government is information. It may be science, it may be policy but it is all created in the interest of the public. Contrary to your submission, I would argue that my professional career has been focussed on providing my employer - the Government - with the knowledge experience and expertise to get information to the public, usually through media although that is unfortunately far less important these days. As far as the control goes, reporters generally are not accountable for information after it is in print. In the case of those who work for government, we need to make sure that information provided is accurate and understandable. In some cases health and well being of people may depend on that accuracy. Call that "spin" if you want, but I call it being responsible to ensure the best information gets out.
Not all ex-journalists make good PR people, however some have become outstanding examples of fine communicators working responsibly for the greater good of getting information out to the public. Journalists are trained to tell a good story. PR/Communications professionals are trained to make sure they get the information and tell the best story possible.
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