Tuesday, November 3, 2009

Everyone loves Halifaxcakes.com

Nanette Shroff's fancy home cake baking keeps rising and rising.

Posted by Carsten Knox on Tue, Nov 3, 2009 at 4:00 AM

A Cupcake is still a cake. Just a mini-cake. - from Halifaxcakes.com
  • from Halifaxcakes.com
  • A Cupcake is still a cake. Just a mini-cake.

For her daughter’s first birthday, Nanette Shroff went to Costco to buy a cake and went online to see what other people were doing to decorate them. She wasn’t impressed. “You see what other people have done and go, ‘I could do that.’ My first goal was to be the mom who decorated her own cakes.” Starting about six months ago she started Halifaxcakes.com, her home-based business offering cakes with homemade flavour combinations, including chocolate pound, double chocolate, fluffy yellow, coconut cream and orange cream---and that isn’t even mentioning the fillings, which include ganache and buttercreams. “I think people are getting tired of the standard cakes,” says Shroff, who says she gets regular requests for unique ingredient combinations that look personalized or taste personalized. “I’m starting out small and I don’t want to take over Halifax or anything. If I can help people out and enjoy doing it, that’s where I am.”

Tags: , , , , ,

Comments (0)

Add a comment

Coast Top Ten

Recent Comments

  • Re: Goodbye Dio Mio, Funtastic we hardly knew ye

    • Why must all the places in town that combine casual atmosphere with kick-ass desserts close????…

    • on December 6, 2009
  • Re: Peep Show closing

    • And another one bites the dust. Soon, Barrington street will be just like Portland street…

    • on December 2, 2009
  • Re: 2009 Downtown Shopping Promotion

    • great promoting. never even heard of it. no wonder i don't spend money in the…

    • on December 2, 2009
  • Re: Dartmouth Hooters burns

    • ummm....those are not chicks at ralphs. they barely classify as women.

    • on December 2, 2009
  • Re: Peep Show closing

    • bring in the wrecking ball. all of downtown halifax will soon be wiped clean and…

    • on December 2, 2009

From the Archives

In Print This Week Issue Cover

In Print This Week

Vol 17, No 29
December 10, 2009

Cover Gallery »


© 2009 Coast Publishing Ltd.