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Wednesday, February 9, 2011

What's Wrong: "Celebration Square"?

Posted Wed, Feb 9, 2011 at 2:25 PM

Who’s responsible? Canada Games.

Remarks: PR and advertising pros insist that “branding” is of the utmost importance---companies go through extensive branding exercises to find the best name, and implement strategies at great cost to protect their brand, lest it lead to confustion. So what’s with Canada Games willy-nilly changing the name of Grand Parade to “Celebration Square” for the duration of the Games? And what’s wrong with the original? It’s grand! Everyone loves a parade! Canada Games hasn’t responded to queries.

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Comments (6)

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Celebration Square what a bunch of bunk! Grand Parade should remain "Grand" and not filled with monuments. There are many parks in the HRM that these monuments could be built and not clutter a very historic piece of ground.

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Posted by desertkwr on 03/19/2011 at 8:59 PM

"tuned into the city"? Tuned somewhat into the social/entertainment news of the CWG more like...that's perhaps maybe 5 percent of all adults in HRM at the outside.

Jennier, your idea of "tuned into the city" is superficial and limited. That's operating at a high-school or university level, like thinking that just because you know what bands are playing at every club on an upcoming weekend that you've got all the knowledge that matters. Here's a clue: police, city councillors, cabbies, journalists - the ones that are good at their jobs - they're examples of people who are "tuned in" to what's going on in a city.

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Posted by Realist in Dartmouth on 02/11/2011 at 6:36 AM

It's the Grand Parade.

I expect jennier's friends would be very disapointed if they visited the National Mall in Washington, D.C.

I don't think the Americans are going to change their proud historic place names to suit jennier's type. So why should we?

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Posted by HalifaxIsn'tToronto on 02/09/2011 at 9:29 PM

Why do we do things so half arsed in HRM? Please don't embarrass us any more Mr Mayor et al. When something amazing like the Oval turns out to be spectacularly popular, put your full collective weight behind it. It might make shit like this or obviously wrong things like the CONvention Centre or the future Bribery Memorial Stadium easier to sneak past us. And while you are at it, I know you likely have lot's of parking space at your home, but many of us don't. It doesn't leave a good taste having to scramble around for parking like a non-taxpaying citizen, use some common dog and make that ridiculous embarrasing shit go away as well. Seriously, you'd think there won't ever be another election people! Wake up, we put you there, we pay you, and we will yank you the hell out!!

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Posted by hdmoco on 02/09/2011 at 3:32 PM

What's to celebrate ? Some mickey mouse mini Arc de Triomphe foisted on us by the exceptionally self important.

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Posted by Joeblow on 02/09/2011 at 3:03 PM

In my opinion, "Grand Parade" is confusing for visitors and new Haligonians. I have had people ask me when the parade is starting... and it wasn't Pride weekend.

Everyone who is at all tuned into the city knows that "Celebration Square" is Grand Parade.

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Posted by jennier on 02/09/2011 at 2:50 PM

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