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Thursday, September 9, 2010

What’s wrong: Eastlink ads on sidewalks.

Posted Thu, Sep 9, 2010 at 8:44 AM

Who’s responsible? Ken Reashor, god of sidewalks, 490-4855.

Remarks: Last week, with university classes about to start, some marketing genius at Eastlink decided to paint hundreds of ads on city sidewalks all over town, without asking permission, applying for permits or ponying up some kick-back money, a la bus stop ads. Reashor had hoped the hurricane would wash the ads away, but since it didn’t he ordered Eastlink to pressure wash the ads, and work started Monday. For more on outside advertising, see here.

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Comments (7)

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Corporate graffiti, that's all we fucking need!

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Posted by Smee on 03/08/2011 at 9:14 PM

Genius, Eastlink! Even if it is illegal and if they had to pay some fines, it might actually turn out to be worth it depending on how much more business they got.

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Posted by qpmzwonxeibcruv on 10/16/2010 at 2:46 PM

Actually, it's a brilliant marketing idea that likely generated a number of sales for them. It's not like people saw it and went "Wow, I can't believe they would do that. Because of this, I'm going with Bell instead."

It was, however, very poorly executed.

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Posted by bob terwilliger on 09/20/2010 at 12:22 PM

Pure genius. It's hard enough to get rid of graffiti, without businesses fostering the belief that it's okay. What next, flood the North End and Commons with teams of "marketers". They swarm innocent bystanders, kick holy hell out of them, and then, here's the kicker, GIVE them cellphones. That should be good for a year-end bonus, huh?

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Posted by Ivan, Master & Commander on 09/10/2010 at 12:47 PM

We have appreciated both the positive and constructive feedback received from the community. The biodegradable, non permanent, and washable chalk based ads have been removed as of Wednesday evening September 8th.
Dan MacDonald
EastLink Marketing

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Posted by DanMacDonald on 09/09/2010 at 9:43 PM

Everytime I see one of those ads I want to stick a knife in my leg, and that's how I'll always think of E-link and its products. Way to go, assholes.

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Posted by Jane Kansas on 09/09/2010 at 2:02 PM

That was really stupid on Eastlink's part. Do your homework next time. It's unlikely advertising on a sidewalk is really going to boost sales, students probably would have hooked up their cable anyway.

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Posted by hollah! on 09/09/2010 at 1:21 PM

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